The Federal Government has launched a new initiative, “Naija Flavour 2025,” aimed at strengthening Nigeria’s cultural and entertainment industries while boosting economic growth.
The programme is designed to promote Nigerian music, film, fashion, and arts on the global stage, leveraging the country’s growing influence in creative industries. Officials said the initiative would involve partnerships with private investors, creatives, and international platforms.
According to the government, Naija Flavour 2025 is expected to create jobs, attract tourism, and expand export opportunities for Nigerian creatives.
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Industry stakeholders have welcomed the initiative, describing it as a timely intervention that could unlock the full economic potential of the entertainment sector.
The government said capacity-building programmes, funding support, and global showcases would form part of the initiative.
